Business model review
This page is a written statement of how {{COMPANY_NAME}} operates: what we sell, who pays us and why, how money moves through the business, and how refunds and disputes are handled. Every figure and policy stated here matches our Pricing, Refund Policy, and Terms of Service pages word for word.
01What we sell
We sell advertising campaign management and media buying execution services. Concretely: we plan campaigns, build them inside search, social, programmatic, and affiliate platforms, produce or commission the creative, install conversion tracking, optimize delivery against agreed KPIs (CTR, CVR, CPA, ROAS), and report results at the end of each cycle.
Clients do not buy software, audience data, or financial products from us. They buy a defined scope of advertising services, fixed in a written service agreement before any payment is collected.
02Who pays us & why
Our clients are advertisers — brands, e-commerce companies, mobile apps, and SaaS businesses. They pay us an advertising prepayment that covers two things: the estimated media budget for the campaign period and our service fee (either a 5% management fee on ad spend, or a performance fee settled against agreed CPA/ROAS targets).
Payment is collected in advance because media platforms require accounts to be funded before ads can serve: search, social, and programmatic platforms all bill against pre-funded balances or short-cycle invoices. Prepayment is the standard commercial practice for agencies that buy media on a client's behalf, and it is what allows us to keep live campaigns funded without interruption.
03How funds flow
Client advertising prepayments arrive in our business account. From there, money leaves the business along exactly two paths: (1) payments to media platforms as the client's ads consume budget, and (2) settlements to contracted service partners — human media buyers, creative studios, and publisher partners — paid through Stripe Connect to their own bank accounts under their service agreements.
Any client balance that is not consumed by media or fees remains attributed to that client and is refunded or credited per the service agreement. Client funds are never used for any purpose other than that client's campaigns and the associated fees.
04What the prepayment covers
The advertising prepayment is itemized into two distinct components. The first is the media budget — the estimated amount that will be paid to media platforms for the client's ad delivery during the period, invoiced as Advertising Prepayment — Media Budget (estimated usage).
The second is the service fee for our management work, billed under one of two models: Management Fee — 5% of Ad Spend, or, on performance-based engagements, Performance Fee — per agreed CPA target. The two components are always shown as separate line items, never as a single blended charge.
05How usage is tracked
Each client has an individual usage ledger. Prepayments increase the client's available balance; recorded media usage and service fees decrease it. Four records reconcile to each other for every period: the client's ledger, the available balance, the media platforms' invoices, and the monthly performance report's usage summary.
Clients may request a reconciliation — ledger entries against media invoices — at any time during an engagement, and we provide it as part of normal account service.
06How refunds work
When an engagement or campaign period ends, the unused portion of a client's prepayment is refunded per the service agreement. Amounts already consumed by media delivery are settled against media platform invoices and are not refundable, because the media has already run.
Refunds are issued to the original payment method within 7–14 business days of confirmation. Alternatively, at the client's election, the unused balance is credited toward the next campaign period. The full policy, including how earned performance fees are treated, is published on our Refund Policy page.
07How disputes are handled
Disputes are handled by a named contact at {{COMPANY_EMAIL}}. We acknowledge every dispute in writing within 2 business days, then follow a fixed four-step process: intake, ledger reconciliation against media invoices, resolution, and — where a refund is due — payment to the original payment method within 7–14 business days.
Because every balance movement is tied to a media invoice or fee line, disputes are resolved against records rather than estimates.
08Stripe Connect usage
We use Stripe Connect exclusively to pay our contracted service partners: human media buyers, creative studios, and publisher partners. Partners onboard to Express or Custom accounts and receive their service fees and commissions to their own bank accounts.
Connect is not used to collect client payments, to move client funds between parties, or for any peer-to-peer purpose. It is an outbound settlement rail for partner fees and commissions only, and each partner relationship is documented by a written contract.
09Sample invoice mapping
The sample below shows how a typical monthly invoice reads. Line item names match the Pricing page word for word; the refund line appears only when an unused balance is settled. Invoices are issued by {{COMPANY_NAME}}, and the billing entity on the invoice is the same entity that operates this website and the Stripe account.
| Line item | Description | Amount (USD) |
|---|---|---|
| Advertising Prepayment — Media Budget (estimated usage) | Estimated media budget for the June campaign cycle (Search + Social/Feed) | 20,000.00 |
| Management Fee — 5% of Ad Spend | Management fee for the June campaign cycle | 1,000.00 |
| Refund — Unused Media Balance (per service agreement) | Unused balance from the May campaign cycle, settled per service agreement | −2,400.00 |
| Total due | 18,600.00 | |
On performance-based engagements, the fee line reads Performance Fee — per agreed CPA target instead of the 5% management fee line. The full terminology mapping is on the Invoices & Billing page.